Messi Miami: Transforming Inter Miami's Brand and Business
One year on from the greatest signing in MLS history
This week marks one year since Lionel Messi joined Inter Miami, and the club's transformation over the past twelve months has been nothing short of extraordinary. The "Messi Effect" has propelled Inter Miami into the upper echelons of global football brands, and the numbers tell a story of unprecedented growth and success.
When Messi donned the pink and …
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