Cash Is No Longer King: How Clubs Keep Spending Without Money

Football’s biggest transfers are happening without the money to match.

When Manchester United announced the £60 million signing of Matheus Cunha, it raised more than a few eyebrows. This is the same club that has spent the past six months slashing costs, cutting their wage bill, and offloading staff just to stay on the right side of Profit and Sustainability Rules. Yet here they were, dropping tens of millions on a new for…