AC Milan x Off-White x PUMA: The 'Diavoli's' of Football Fashion
A bold fusion of football, fashion, and culture, celebrating ambition, unity, and the power of dreams.
AC Milan, PUMA, and Off-White™ have just dropped one of the most striking football kits of the year. But this isn't just about fresh threads—it's a statement. A fusion of football heritage, high fashion, and cultural influence, the AC Milan x Off-White™ 2025 kit is more than a jersey; it’s a movement.
At the core of this collaboration is a shared belief in ambition, unity, and progress. Off-White™ has made history with its first-ever kit designed for the pitch, pushing the boundaries between sport and style. And AC Milan, a club synonymous with elegance and excellence, is the perfect canvas for this vision.
The theme of this kit is Dreamland—a powerful concept woven into every detail. Inside the collar, you’ll find the number 63—a nod to AC Milan’s first European Cup triumph in 1963, and a tribute to Martin Luther King Jr.'s legendary “I Have a Dream” speech from the same year.
It’s a reminder that football is bigger than the game. It’s about legacy, ambition, and inspiring change.
This philosophy is reflected in the design. The first kit, a black base fading into green, features yellow logos and red accents. The second, a red base transitioning into green, is finished with a monochrome AC Milan crest and yellow detailing. These colours aren’t random; they represent strength, pride, and a commitment to progress.
This isn’t your standard football kit. Off-White™ has left its unmistakable mark with signature design elements:
The zip tie detail on both Authentic and Replica editions.
Player surnames in quotation marks, a signature Off-White™ design cue.
The word “Diavoli” (Devils), a nod to AC Milan’s legendary nickname, embedded on the front badge.
An all-over Off-White™ print modified to connect arrows, symbolising unity.
The kit also aligns with Black History Month, reinforcing its deeper cultural significance. This isn’t just about football or fashion—it’s about storytelling, representation, and the power of sport to drive meaningful conversations.
Maikel Oettle, AC Milan’s Chief Commercial Officer, described the collaboration as a milestone:
“This kit is more than just a jersey; it’s a cultural statement that reflects AC Milan's legacy and ambition. Partnering with Off-White™ and PUMA allows us to push creative boundaries, celebrate diversity, and connect with fans in new and exciting ways.”
To celebrate the launch, Milan hosted a star-studded event where football, art, and culture collided, bringing together VIP guests and fans to experience the creative vision behind the kit.
The kit makes its debut when the men’s team faces Hellas Verona on Saturday, with the black version taking centre stage. The red version will then feature against Lazio, ensuring both bold designs get their moment under the lights. AC Milan’s women’s team will also wear the kit in an upcoming match, with outfield players in red and the goalkeeper in black.
Thanks for reading, David Skilling.
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