£250m Bet on Football - Bruin Capital Could Change the Game
Inside Bruin Capital’s bold move to merge sports representation, branding, and global expansion into a game-changing strategy.
A single move in football could shake up the entire business landscape of the sport. Bruin Capital just made a move.
The US-based investment giant has put an estimated £250 million (roughly $310 million) into creating a new football superagency called As1, and it could be a game-changer.
This isn’t just about signing players or negotiating contracts. It’s…
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